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Introducing For Purpose Kids & why we love and respect this company:

For Purpose Kids are one of the first subscription boxes encouraging children to become global kid-izens, one act of kindness at a time. Our goal is to help children plant the seeds to grow a better future by learning to be kind and make the world a brighter place. But our goal is not only to be known as a subscription box company- our goal is to become a kid’s brand offering unique books, clothing and merchandise for kids that will continue to inspire them to be kind & do good, as well as to become a platform highlighting other social good kids’ brands working hard to make the world a better place. That’s why we were so excited to be introduced to For Purpose Kids and to hear their answer to our all-important question, #WhoWillYoobi? Their answer: The first social good kids brand focused on inspiring the next generation of global kid-izens by teaching kindness & doing good as a way of life. Boom. Okay, that’s a brand we’d like to work with and get behind.  

Parents Choice Award® Subscription Box Winner
Misty Castañeda
Founder & Cultivator of Purpose
Misty Castañeda is the Founder & Cultivator of Purpose at For Purpose Kids, an award-winning, social good brand inspiring the next generation of global citizens by teaching kindness and doing good as a way of life. The Toolkits, Quarterly Subscription & Color Me Kind products were inspired by Misty’s love of learning about others through travel and service and it brings her great joy to inspire young kiddos to do the same. Misty has always had a passion for working with kids, volunteering and traveling the world. She grew up in Vermont and attended James Madison University, where she graduated with a BA in Interdisciplinary Social Science and a Teaching Certificate in Early Childhood Education. After teaching primary school in the UK after college, Misty returned to the US, knowing that a life abroad would one day be a part of her future. After a successful career in Hospitality Sales & Marketing for over 13 years, Misty left the corporate world in 2013 to both pursue the development of a company focused on doing good in the world and to live abroad in Hong Kong with her now husband and stepson. Living in Asia opened up a whole new world of opportunities for Misty and only added to her resolve to develop a company with heart, that would have a positive impact in the world. For Purpose Kids, launched in 2017, is the culmination of all her passions, experiences and dreams and her goal of inspiring others to be kind and do good in the world has now become a reality. Currently, Misty lives with her husband, Julio, and young son, Matteo, in Southern California, but can be found frequently traveling back to Hong Kong, a place that has captured her heart.

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