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OUR STORY

AT GREEN GURU GEAR, WE'RE A TEAM OF DEDICATED OUTDOOR ENTHUSIASTS WHO WORK TO CREATE CHANGE IN THE OUTDOOR AND CYCLING SPORTS INDUSTRIES. WE KNOW THAT MOST OUTDOOR GEAR CREATED TO PARTICIPATE IN OUTDOOR ACTIVITIES CAN LEAD TO ENVIRONMENTAL DESTRUCTION. INSTEAD OF STOPPING TO PLAY OUTSIDE, WE'VE DECIDED TO MANUFACTURE OUR OWN PRODUCTS IN A MORE ECO-RESPONSIBLE WAY.

THE WORD “UPCYCLE” AS IT’S CALLED AT GREEN GURU BEGINS WITH PRODUCTS OBTAINED MOSTLY FROM “RECYCLING STATIONS.” LOCAL BIKE AND OUTDOOR SHOPS OFFER INCENTIVES FOR CUSTOMERS DONATING USED GEAR BEFORE THEY PURCHASE NEW PRODUCTS FROM THERE SHOP. COMPANIES LIKE REI, PATAGONIA, SEA WORLD, AND  ORGANIZATIONS LIKE OUTWARD BOUND DONATE THEIR LEFT OVER MATERIALS, DEFECTIVE GEAR, AND OLD BIKE TUBES TO HELP US BUILD GREEN GURU GEAR GEAR. 

THE DONATED GOODS THEN GO TO THE GREEN GURU WAREHOUSE IN BOULDER WHERE THEY ARE PROCESSED AND SORTED AND ARE THEN SEWN INTO FINISHED PRODUCTS LOCALLY. BY MAKING GREEN GURU GEAR CLOSE TO HOME, WE SUPPORT THE LOCAL ECONOMY WHILE PROTECTING THE ENVIRONMENT AS MUCH AS POSSIBLE.

BY DONATING WASTE MATERIALS AND BUYING OUR PRODUCTS, CONSUMERS CAN BE A PART OF THE UPCYCLE PROCESS AND HELP OUR ENVIRONMENT BY REUSING MATERIALS THAT WOULD OTHERWISE END UP IN OUR LANDFILLS.

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